It can be for business-related: growing sales, brand awareness, gaining traffic. With a little creative, trend data can be handy for whatever you’re trying to achieve. Next, let’s see some of the possible use cases for the tool.

So it has many more benefits instead of only increasing your Pinterest followers and viewers. Either for planning their social media posts, ads, or developing a digital marketing strategy.Īnd the data that Pinterest shows are the relative search volumes that each search term on Pinterest generates.Īnd if users search these on Pinterest, it’s highly likely they would use the search terms on social media platforms and other search engines. In that case, you want to understand what is trending on Pinterest at any given time to keep growing your results.Īs a fairly new web analytics tool, from where you can’t go beyond search terms data past a year, it’s still quite useful for marketers to understand what trends they should be looking for next. Suppose you use Pinterest actively to drive sales or social media traffic to your landing pages or to grow your followers and monthly viewers. Pinterest Trends have since introduced Canadian and UK-based trend searches to the tool.Īs an alternative search engine and social media for discovering new ideas, Pinterest has alot of user behavioral data from the pins and boards their users make to enable the tool itself. In 2019 Pinterest launched the tool with only U.S based searches. Pinterest initially launched Pinterest Trends to the masses in December 2019 to enable marketers to discover search volume trends made on Pinterest.

Pinterest everything